Speech #1 Outline

Introduction:
-I think most people can agree that family is important and people usually want to be with family during holidays

Purpose:
-To show how important family is using pathos

Emotional beginning:
-he listens to the message from family while putting up the card, showing he's sad they aren't coming and misses them
-he's shown by himself, cooking and eating Christmas dinner by himself for a few years in a row
-this shows that family equals happiness, and implies is not happy alone
-all of these things are using pathos, making us sad for the grandpa being alone

Shock
-two different shocks in the ad, first the sadness and shock in the family's face when they find out the grandpa died, again we feel that sadness comes with the absence of family
-we feel shock again when we see the grandpa come out from the kitchen, and experience the shock in the family's faces at seeing him again

Happy ending
-to break the surprise they have the granddaughter run up to her so that everyone laughs, also breaking the tension and this time using pathos for happiness, that the grandpa is alive and that everyone's together
-this initial happiness is extended with everyone laughing, including the warm lighting and table full of food

Pathos
-emotional beginning (sadness), shock, and happy ending all show pathos in them, Edeka uses pathos in different ways to finally come to the conclusion that home and family is important

Effectiveness
-When I first saw the commercial, I really liked it and thought it was funny and clever, and thought it was very effective
-When I found out what Edeka is, which is a German supermarket corporation, I realized it was not effective for our audience
-it achieves its purpose, and shows family is important, but since I don't live in Germany I don't even have the chance to shop there if I wanted to
-On the other hand, this commercial probably is very effective in Germany, because since Edeka is the largest supermarket corporation in Germany, Germans already know what it is and seeing this commercial will simply reinforce their willingness to shop there
-Germans will simply start to associate an emotional and funny commercial with Edeka, maybe talk about it with others and expand customers