https://www.youtube.com/watch?v=V6-0kYhqoRo
This is a German advertisement about Edeka. I think the purpose of this commercial is to show how important family is. The purpose is mainly shown by the grandpa finally getting the whole family to his house for Christmas by having to fake his death. This starts out with intense pathos, as we see the grandpa alone and then everyone dressed in black and sad about his death. This is shown with parallels, first with the grandpa alone for a few years in a row on Christmas, and then parallels between all the family members getting the news that the grandpa died. This later transitions to slight humor as he faked his death and everyone laughs and then is happy to be together. However, the main component is still pathos because there is deep emotion in having their grandpa pass away and then again when the family is all together, with happiness and the feeling of togetherness conveyed. The author, Edeka, is not shown until the end. Edeka is the biggest supermarket corporation in Germany, so it does not need to be emphasized throughout the commercial. The audience is anyone in Germany, because that's where this brand would be well known and it targets all families.
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